THE CHALLENGE
Stanley Black & Decker, a company defined by “agility and forward momentum,” developed an innovative B2B platform enabling retailers to easily research, order, and communicate. They engaged us to create a compelling design and marketing strategy that would drive partner adoption of this new portal. Our challenge: craft messaging that would excite potential users, clearly explain the platform's functionality, and maintain visual consistency within the established brand ecosystem.

THE SOLUTION
Collaborating with design partners, we developed a brand identity for the platform that visualized momentum through wheel-like motion elements, reinforcing the innovation's forward-driving nature. I successfully pitched a production shoot to the client, complementing our custom animations with targeted footage. The resulting launch video, featuring bespoke copy and voiceover, served as the centerpiece of our marketing campaign, supported by email and social media touchpoints.

Paid & Owned Social Campaign