THE CHALLENGE
Pavise, a biotech skin and sun care company whose name means 'to shield,' needed a comprehensive brand launch creative approach and execution.

The project presented several key challenges: a compressed timeline, the need to translate complex biotech innovations into compelling consumer messaging, and the requirement to maintain scientific credibility while creating an approachable luxury skincare brand. Additionally, we needed to ensure consistency across all assets while working with multiple stakeholders, including scientists, board members, and the founder.

THE SOLUTION
I assisted in developing and executing a strategic four-day, two state, multiple internal department production to deliver assets across all brand touch points. The visual approach balanced scientific authority with a high fashion editorial aesthetic, capturing everything from pdp product photography to social content to authentic founding partner interviews.

To convey Pavise's complex formulations, I designed animated infographics that transformed technical concepts into engaging visuals for the layman. The end result was a chic yet informative brand presence that works across platforms.

Social Launch, PDP, Animations, Interviews